Manifesto

Manifesto

At all levels, our process requires you to commit to diving deep. You have to ask yourself how badly do you want to do the work to liberate your own powerful stories and to find and understand the stories that your ideal prospects live.

The picture above shows a Free Diver swimming back to the surface after diving deep on one breath.  What I find fascinating about free divers is one of the core tenants of being a successful free diver is TRUST.

There is a parallel between trusting ourselves to dive deep underwater on one breath and diving deep into our memories to find those stories that chronicle each time someone talked about our superpower or when you perhaps marveled at how remarkable that thing you do is, and what a gift it must be. Then, of course, like the rest of us, we move on until someone reminds us or we remind ourselves of that amazing thing we do.

Freediving is a metaphor for the kind of trust we require of ourselves when diving deep into our own memories, to find our most powerful stories.  Deep dives into obscure memories, the ones that are impactful yet, perhaps taken for granted by you and inconsequential. Finding the stories that chronicle each time someone talked about a superpower they see in you.  Finding the story when you stopped to marvel at how remarkably easy it is for you to do that thing others have no wherewithal for.  We dive deep to find the stories that are always there just waiting for us to acknowledge our own power.

The risk for each of us is finding our thing, then not feeling worthy of being the owner of it. This is why we dive deep. We dive deep to find those amazing stories about the powers we wield. Then we turn those stories inward and repeat them to ourselves and like the operating systems in computers, we use our stories to fuel our personal and professional intentions with new vigor and purpose.

So what’s your thing? What’s the thing your family, friends, and colleagues always are amazed when you do what you do? You say you don’t know, well that is why we dive deep to find and liberate your stories because there is magic in them.

So what’s your thing? What’s the thing your family, friends, and colleagues always are amazed when you do what you do? You say you don’t know, well that is why we dive deep to find and liberate your stories because there is magic in them.

So are you ready to do the work? Are you ready for your deep dive?  We are your storytelling guide/coach. We will spend time diving deep into the stories you’ve stored away about you and your innate powers. We will do the work to discover the narrative stories our clients tell themselves about their successes and their struggles. Our stories have power in them. The stories told by our ideal prospects have knowledge in them. When we harness power and knowledge we can change the world.Our stories serve as the fuel we harness to enable us to accomplish more.

The process is about liberation vs. transformation because we are diving deep to revisit what’s always been there.

Are you ready?

Let’s get started!

Tools

Tools We Use

Our coaching employs narrative storytelling, mind mapping, human-centered design, and lean startup methodologies. We employ other tools and thought processes, however, these are the tools central to the work we do, with you.

We leverage these tools because when taken together they have delivered great results for the people and businesses we serve.

 

First, we will dive into liberating the Narrative Stories which will tell us about you, how you became the person you are today, and what you know about the people in the markets you serve.

While we explore your stories we begin creating a mind map. Here is a definition from d]Dictionary.com: Mind Mapping = A diagram used to represent ideas or information branching from a central key word or idea and used as an aid in study, organization, problem-solving, decision-making, and writing. We use mind mapping because when exploring your stories we gather a lot of information and mind maps are very useful in allowing us to find order (the needle in the haystack) when information density high.

 

Sample Mind Map

Mind mapping helps us find the meaning hidden within all of the information we expose. Our mind maps become the dynamic surface we use to watch your stories first appear, then morph, and grow into a powerful resource for you and your business.

There are five stories which are foundational to our work together. These stories fit together like Lego pieces.  Each story supports the others.  One of my favorite philosophers said this “The whole is greater than the sum of its parts.” – Aristotle

The Five Stories Are:

Origin – Your first memory of that thing which makes you remarkable?

Founding – Why you decided to use your talent to found your business?

Customer – Who you founded the business to serve and why them?

Product – How you determined your product or service design and value?

Evolution – How and why you and your business vision have evolved over time?

With our stories well in hand, our brand strategy will begin coming into focus.  Next, we move from building our brand strategy to building our strategic marketing & sales plans. To assure our marketing and sales plans generate the kinds of campaigns that resonate with the people in our marketplace we will use the Design Thinking model as shared in the book Designing for Growth authored by Jean Liedtke and Tim Ogilvie.

The process is represented by the process flow illustrated in this graphic:

The process moves us from what is to what will wow our customers.

  • WHAT IS the current state
  • WHAT IF we tried these things
  • After reviewing the what if’s, we position the best few as WHAT WOWS
  • When we determine which things that wow work best for the people and businesses we serve we select the one thing we label as WHAT WORKS

The Lean Startup model does not replace your business plan however it does serve as your day to day roadmap as you drive your business from one milestone to another (more on the importance of your business plan later).

Lean Startup employs all of the information we will learn about ourselves, our marketplace and most importantly about the ideal customers we founded the company to serve.

Lean Startup forces us to answer the following question and more:

  • Our intentions as founders
  • Who we serve
  • Why we serve them
  • How they are changed after they acquire our product or service.

The template above is found in the book authored by Eric Ries, titled: Lean Startup – How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses.

The work we will do together will fulfill building products, and services purpose-built to serve the wants and needs of your ideal customers.

Let’s get started!

 

Coaching

Coaching

At all levels, our process requires you to commit to diving deep. You have to ask yourself how badly do you want to do the work to liberate your own powerful stories and to find and understand the stories that your ideal prospects live.

The picture above shows a Free Diver swimming back to the surface after diving deep on one breath.  What I find fascinating about free divers is one of the core tenants of being a successful free diver is TRUST.

There is a parallel between trusting ourselves to dive deep underwater on one breath and diving deep into our memories to find those stories that chronicle each time someone talked about our superpower or when you perhaps marveled at how remarkable that thing you do is, and what a gift it must be. Then, of course, like the rest of us, we move on until someone reminds us or we remind ourselves of that amazing thing we do.

Freediving is a metaphor for the kind of trust we require of ourselves when diving deep into our own memories, to find our most powerful stories.  Deep dives into obscure memories, the ones that are impactful yet, perhaps taken for granted by you and inconsequential. Finding the stories that chronicle each time someone talked about a superpower they see in you.  Finding the story when you stopped to marvel at how remarkably easy it is for you to do that thing others have no wherewithal for.  We dive deep to find the stories that are always there just waiting for us to acknowledge our own power.

The risk for each of us is finding our thing, then not feeling worthy of being the owner of it. This is why we dive deep. We dive deep to find those amazing stories about the powers we wield. Then we turn those stories inward and repeat them to ourselves and like the operating systems in computers, we use our stories to fuel our personal and professional intentions with new vigor and purpose.

So what’s your thing? What’s the thing your family, friends, and colleagues always are amazed when you do what you do? You say you don’t know, well that is why we dive deep to find and liberate your stories because there is magic in them.

So what’s your thing? What’s the thing your family, friends, and colleagues always are amazed when you do what you do? You say you don’t know, well that is why we dive deep to find and liberate your stories because there is magic in them.

So are you ready to do the work? Are you ready for your deep dive?  We are your storytelling guide/coach. We will spend time diving deep into the stories you’ve stored away about you and your innate powers. We will do the work to discover the narrative stories our clients tell themselves about their successes and their struggles. Our stories have power in them. The stories told by our ideal prospects have knowledge in them. When we harness power and knowledge we can change the world.Our stories serve as the fuel we harness to enable us to accomplish more.

The process is about liberation vs. transformation because we are diving deep to revisit what’s always been there.

Are you ready?

Let’s get started!