Build Your Personal Brand In Three Easy Steps
If you decided to read this post because you were looking for a quick and easy way to build the brand of your dreams, sorry.
Your brand building project cannot be placed into a brand-building microwave and taken out ready for public consumption.
Why has fast and easy become the expectation for people living in our modern world? Acquiring everything fast and easy has become the standard? We have grown accustomed to a world where virtually anything can be magically delivered to our doorstep simply by summoning it via Google Home or Alexa.
Yup, most people (not all people) have sunk to a low attention span of 9 seconds (that is the attention span of a goldfish).
When building your brand do these things first:
(1) Accept the responsibility to do the hard work required to know your ideal customers story
(2) The markets you serve are dynamic, commit to always be working on your brand so it always resonates with customers
(3) There is a massive amount of market and customer data available today, employ AI and machine learning to automate the process of leveraging the mountains of data available to you.
As your ideal clients world and business are changed your business, products, services and brand story need to adapt to stay in tune with being in service to them.
Doing the work to really know your audience enhances your ability to build a brand that resonates with them