Throughout history people have always been looking for spaces where they can connect with others on a profound level. Spaces that allow for intimacy, belonging and identity.
Communities are an integral part of our existence. They play a vital role in the way we live, work and, most importantly, interact with each other.
When we build communities around our brand, we establish a foundation of authentic engagement that enables authentic relationships.
Excerpt from Adroll.com Blog
Building a community around your brand is one of the best ways to give customers value at every stage of their journey, design better products, and increase overall customer lifetime value (CLV). Marketing strategies that aren’t prioritizing community marketing are missing out big on brand growth and customer advocacy opportunities.