A Story-Driven Approach to Leader & Business Growth
Exploring how human skills make leaders and the businesses they serve stronger. This is a record of my interview with Andrew Deutsch, CEO @ Fangled Tech a consultancy based in Ohio. When we began speaking about Andrew’s international business experiences Read more
The more things change, the more they stay the same, and that is why I’m posting this interview from 2016. I was just as immersed in the art of storytelling and how the stories we tell ourselves define ourselves. Johnathan Read more
Scientific studies and neuroscience confirm for us the epic power of storytelling to reach and engage people. Because humans are wired to respond to a story, that is why storytelling drives sales. In a research, study students were asked to Read more
Signature Story This short visual story is the signature story of the company FedEx. The founder and Chairman of FedEx, Frederick Wallace “Fred” Smith narrates. Mr. Smith’s narration is delivered with a somber cadence befitting his experiences in wartime Viet Read more
How Storytelling Works Storytelling works because storytelling has the power to change the biology in humans, in real time. Yep, that’s right, when you hear a frightening story cortisol is released into your bloodstream. The hormone cortisol is released in Read more