I live in Tucson, Arizona. The University of Arizona is a vibrant source of high-quality academics and entertainment for residents of the surrounding area. I partake of cheering for the sports teams and on occasion, I attend a docent-led tour of Read more
Take charge of the stories of who you are, what you do, why you do it and who you do it for.
The power of visual storytelling Make my skin tingle! Move my eyes to open wide! Move me to feel something! Make my heart beat just a little faster! Move me to feel that feeling that says, hey ~ I’ve never seen anything Read more
Why does story work as the most compelling call to action for humans? Well, story is a powerful call to action for humans because we humans think, dream and communicate using vivid stories. We use stories as the building blocks of Read more
Scientific studies and neuroscience confirm for us the epic power of storytelling to reach and engage people. Because humans are wired to respond to a story, that is why storytelling drives sales. In a research, study students were asked to Read more