I live in Tucson, Arizona. The University of Arizona is a vibrant source of high-quality academics and entertainment for residents of the surrounding area. I partake of cheering for the sports teams and on occasion, I attend a docent-led tour of an interesting part of the […]

  When you tell your brand story do you share it high and wide? This video provides you with stories illustrating what can happen when you do not take charge and tell your brand story.  This video provides the thought-provoking commandment, do not allow others to define […]

It is not unusual to hear someone ask why marketers love story. The question should be why do humans love story. Yes, marketers tout storytelling as perhaps the most important tool for a business to gain expertise in.  However, the truth is humans are now […]

Overview – Michael Hauge’s 6 Stage Story Structure

The Greeks challenged everyone that entered the temple at Delphi to Know Thyself.  Delphi is an ancient Greek temple located at Pythia. The  Greeks considered Delphi the center of their world. They believed special powers emanated from the sacred center of the temple. What an amazing experience […]