Coach by Design

Each stage of our process requires you to commit to diving deep and doing the work.

Moving toward a model where your customer comes first is a paradigm shift in thinking and execution.

The process is fueled by the Human-Centered Design Thinking model, which enables us to develop solutions to problems using a human-centered, people-before-product perspective.

Before you commit, ask yourself this question, are you ready to do the work to build a human-centered, customer-centric process?

Awesome!

Welcome to The Story Lab.

We are excited to be your storytelling guide and coach and are ready to show you the ropes.

Together we will explore how always to be listening, engaging, and connecting with your ideal customer stories. We will show how to access and analyze those stories and turn them into illuminating customer insight and signals of intent. After a while, you can say you know the narrative of every recommender, influencer, and economic buyer almost as well as they do.

Learning to harness the power of stories will help you create a customer experience that delivers value while they delight in your process.

Are you ready?

Let’s get started!