{"id":4543,"date":"2018-02-01T20:18:40","date_gmt":"2018-02-01T20:18:40","guid":{"rendered":"http:\/\/www.artjones.tv\/?p=4543"},"modified":"2020-05-07T20:23:31","modified_gmt":"2020-05-07T20:23:31","slug":"signature-story","status":"publish","type":"post","link":"https:\/\/itsyourstorylab.com\/?p=4543","title":{"rendered":"Signature Story"},"content":{"rendered":"<p><strong>Signature Story<\/strong><\/p>\n<p>This short visual story is the signature story of the company FedEx. The founder and Chairman of FedEx, Frederick Wallace &#8220;Fred&#8221; Smith narrates. Mr. Smith&#8217;s narration is delivered with a somber cadence befitting his experiences in wartime Viet Nam.<\/p>\n<div class=\"embed-container\">\n<div class=\"embed-vimeo\" style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/231485850\" width=\"940\" height=\"529\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen><\/iframe><\/div>\n<\/div>\n<p>He describes how when bullets were not flying overhead, he would observe how military logistics, a combination of air and ground transportation could save people&#8217;s lives.<\/p>\n<p>When he returned home after his active duty service was complete, he founded Federal Express, using the military logistics protocols he&#8217;d observed in Viet Nam.<\/p>\n<p>The story of the founding of FedEx tells the signature story of how Mr. Smith saw something broken in the world and set out to fix it.\u00a0 Although it\u00a0makes a compelling signature story for FedEx, it is a more powerful story about the founder and his desire to share his story as a tribute to the 58,220 who never returned from the war.<\/p>\n<p><a href=\"https:\/\/itsyourstorylab.com\/storytelling_drives_sales\/\">Every brand should have a signature story.<\/a><\/p>\n<p>Do you have a story describing why you founded your business, who you serve, and how you help them achieve their goals?<\/p>\n<p>If you do not have a signature story ready to share, and you want to get started working on it, we are here to help.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Signature Story This short visual story is the signature story of the company FedEx. The founder and Chairman of FedEx, Frederick Wallace &#8220;Fred&#8221; Smith narrates. Mr. Smith&#8217;s narration is delivered with a somber cadence befitting his experiences in wartime Viet Nam. He describes how when bullets were not flying overhead, he would observe how military<a class=\"more\" href=\"https:\/\/itsyourstorylab.com\/?p=4543\" title=\"More\"> [&hellip;] <\/a><\/p>\n","protected":false},"author":1,"featured_media":5182,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[98,130],"tags":[],"yst_prominent_words":[481,491,482,263,488,487,479,485,489,203,480,477,483,484,478],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/itsyourstorylab.com\/wp-content\/uploads\/2018\/02\/blue-angles.jpg?fit=2048%2C1363&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pagdNG-1bh","jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/itsyourstorylab.com\/index.php?rest_route=\/wp\/v2\/posts\/4543"}],"collection":[{"href":"https:\/\/itsyourstorylab.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/itsyourstorylab.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/itsyourstorylab.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/itsyourstorylab.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4543"}],"version-history":[{"count":2,"href":"https:\/\/itsyourstorylab.com\/index.php?rest_route=\/wp\/v2\/posts\/4543\/revisions"}],"predecessor-version":[{"id":6502,"href":"https:\/\/itsyourstorylab.com\/index.php?rest_route=\/wp\/v2\/posts\/4543\/revisions\/6502"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/itsyourstorylab.com\/index.php?rest_route=\/wp\/v2\/media\/5182"}],"wp:attachment":[{"href":"https:\/\/itsyourstorylab.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4543"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/itsyourstorylab.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4543"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/itsyourstorylab.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4543"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/itsyourstorylab.com\/index.php?rest_route=%2Fwp%2Fv2%2Fyst_prominent_words&post=4543"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}