{"id":4566,"date":"2018-03-07T20:53:15","date_gmt":"2018-03-07T20:53:15","guid":{"rendered":"http:\/\/www.artjones.tv\/?p=4566"},"modified":"2019-09-15T18:27:46","modified_gmt":"2019-09-15T18:27:46","slug":"storytelling_drives_sales","status":"publish","type":"post","link":"https:\/\/itsyourstorylab.com\/?p=4566","title":{"rendered":"Storytelling Drives Sales"},"content":{"rendered":"<div class=\"embed-container\">\n<div class=\"embed-vimeo\" style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/80004187\" width=\"940\" height=\"529\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen><\/iframe><\/div>\n<\/div>\n<p>Scientific studies and neuroscience confirm for us the epic power of storytelling to reach and engage people. Because humans are wired to respond to a story, that is why storytelling drives sales.<\/p>\n<p>In a research, study students were asked to make a one-minute\u00a0pitch to their class.\u00a0 Only 1 in 10 of the students told a story. On average the students utilized 2.5 data points in their pitch. After all the students had pitched, they were asked to take a sheet of paper and write down what they remembered from each pitch. Only 5% of the students remembered the pitches containing data, however, the study showed 63% of the\u00a0pitches made using story were remembered.<\/p>\n<p style=\"text-align: center;\"><strong>Visual stories are:<\/strong><\/p>\n<p style=\"text-align: center;\"><strong>Processed 60x faster than text<\/strong><\/p>\n<p style=\"text-align: center;\"><strong>Evoke emotions<\/strong><\/p>\n<p style=\"text-align: center;\"><strong>Are relatable &amp;<\/strong><strong>\u00a0memorable<\/strong><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/itsyourstorylab.com\/the-importance-of-knowing-your-audience\/\">Storytelling drives sales!<\/a><\/p>\n<p style=\"text-align: center;\">Want your presentations to be remembered?<\/p>\n<p style=\"text-align: center;\">You should\u00a0be presenting your ideas using the power of story.<\/p>\n<h2 style=\"text-align: center;\">Work with us, and we will put your stories to work for you.<\/h2>\n","protected":false},"excerpt":{"rendered":"<p>Scientific studies and neuroscience confirm for us the epic power of storytelling to reach and engage people. Because humans are wired to respond to a story, that is why storytelling drives sales. In a research, study students were asked to make a one-minute\u00a0pitch to their class.\u00a0 Only 1 in 10 of the students told a<a class=\"more\" href=\"https:\/\/itsyourstorylab.com\/?p=4566\" title=\"More\"> [&hellip;] <\/a><\/p>\n","protected":false},"author":1,"featured_media":5179,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[98,130],"tags":[],"yst_prominent_words":[425,475,471,474,476,236,473,260,197,177,198,470,469,472,431,234],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/itsyourstorylab.com\/wp-content\/uploads\/2018\/03\/agreement-business-businessman-872957.jpg?fit=2048%2C1479&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pagdNG-1bE","jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/itsyourstorylab.com\/index.php?rest_route=\/wp\/v2\/posts\/4566"}],"collection":[{"href":"https:\/\/itsyourstorylab.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/itsyourstorylab.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/itsyourstorylab.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/itsyourstorylab.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4566"}],"version-history":[{"count":0,"href":"https:\/\/itsyourstorylab.com\/index.php?rest_route=\/wp\/v2\/posts\/4566\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/itsyourstorylab.com\/index.php?rest_route=\/wp\/v2\/media\/5179"}],"wp:attachment":[{"href":"https:\/\/itsyourstorylab.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4566"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/itsyourstorylab.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4566"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/itsyourstorylab.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4566"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/itsyourstorylab.com\/index.php?rest_route=%2Fwp%2Fv2%2Fyst_prominent_words&post=4566"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}