{"id":4958,"date":"2018-01-18T21:21:25","date_gmt":"2018-01-18T21:21:25","guid":{"rendered":"http:\/\/www.artjones.tv\/?p=4474"},"modified":"2019-09-15T19:20:02","modified_gmt":"2019-09-15T19:20:02","slug":"the-power-of-story-2","status":"publish","type":"post","link":"https:\/\/itsyourstorylab.com\/?p=4958","title":{"rendered":"How Storytelling Works"},"content":{"rendered":"<p style=\"text-align: center;\"><strong>How Storytelling Works<\/strong><\/p>\n<p>Storytelling works because storytelling has the power to change the biology in humans, in real time. Yep, that&#8217;s right, when you hear a frightening story cortisol is released into your bloodstream. The hormone cortisol is released in response to stress. When you hear a relatable and compelling story oxytocin is released into the bloodstream. Oxytocin has been called the trust molecule.<\/p>\n<p><div class=\"embed-container\"><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"940\" height=\"529\" src=\"https:\/\/www.youtube.com\/embed\/522Bo4D63JU?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation\"><\/iframe><\/span><\/div><\/p>\n<p>Approximately two thousand and five hundred years ago Plato said, &#8220;Those who tell the stories, rule the world.&#8221;\u00a0 Plato and his contemporaries\u00a0knew that story exerted a special power over humans. Today neuroscience provides us with fact-based\u00a0proof of the power of story. Science now validates what Plato knew anecdotally, way back in the day.<\/p>\n<p>Today we do the work required to become better storytellers because science has given us proof that humans are called to take action, through great storytelling.<\/p>\n<p>Neuroscientist, Dr. Paul Zak has conducted extensive research on human decision making, Dr. Zak wanted to know what makes people buy.\u00a0 Dr. Zak\u00a0focuses his research in the area of neuroeconomics.\u00a0 During his research, Dr. Zak discovered he could forecast with great accuracy the percentage of a stipend paid to each participant would be donated to a non-profit at the end of the session.<\/p>\n<p>After all of the research was concluded Dr. Zak authored a couple of fascinating books titled,\u00a0<a href=\"https:\/\/www.amazon.com\/Moral-Molecule-Source-Prosperity-published\/dp\/B00E6T67YE\/ref=pd_lpo_sbs_14_img_1?_encoding=UTF8&amp;psc=1&amp;refRID=EQ332045Q8ZKGZDX4BE6\">&#8220;<em>The Moral Molecule&#8221;<\/em><\/a> where he discusses his decades of research into <em>oxytocin\u00a0<\/em>and how it is instrumental\u00a0in creating a sense of trust among strangers. Dr. Zak&#8217;s other book\u00a0<em>&#8220;The Trust Factor&#8221; <\/em>is\u00a0where he continues to make the case for oxytocin and presents how important it is to understand the connection between <em>HOW<\/em> we communicate and the levels of trust our communications engenders in business.<\/p>\n<p>The power story wields to drive human actions and emotions is real.\u00a0 We humans\u00a0have always been wired to communicate.<\/p>\n<p>So,\u00a0 each of us should make the commitment to invest time in being better at telling our brand stories?<\/p>\n<p>What is equally important doing the work to become much better at listening to the thoughtful, insightful and compelling stories\/narratives of our colleagues, clients, and those all-important ideal prospects we seek to reach and engage?<\/p>\n<p>Our team here at<a href=\"https:\/\/itsyourstorylab.com\/coaching\/story-lab-coach\/\"><strong> The Art of Standing Out &#8211; Story Lab<\/strong><\/a>, is here to help when you are ready to begin.<\/p>\n<p>We help you:<\/p>\n<ul>\n<li><strong>Liberate Your Stories<\/strong><\/li>\n<li><strong>Harness The Power In Your Stories<\/strong><\/li>\n<li><strong>Monetize Your Stories<\/strong><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><span style=\"color: #ff6600;\"><strong><em>Storytelling Drives Sales<\/em><\/strong><\/span><\/p>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How Storytelling Works Storytelling works because storytelling has the power to change the biology in humans, in real time. Yep, that&#8217;s right, when you hear a frightening story cortisol is released into your bloodstream. The hormone cortisol is released in response to stress. When you hear a relatable and compelling story oxytocin is released into<a class=\"more\" href=\"https:\/\/itsyourstorylab.com\/?p=4958\" title=\"More\"> [&hellip;] <\/a><\/p>\n","protected":false},"author":1,"featured_media":5106,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[98,14],"tags":[129,21,23,15,83],"yst_prominent_words":[510,174,509,508,503,512,511,504,262,236,506,502,197,177,198,500,310,505,507,501],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/itsyourstorylab.com\/wp-content\/uploads\/2018\/01\/Trio-@-Work.jpg?fit=2048%2C1365&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pagdNG-1hY","jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/itsyourstorylab.com\/index.php?rest_route=\/wp\/v2\/posts\/4958"}],"collection":[{"href":"https:\/\/itsyourstorylab.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/itsyourstorylab.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/itsyourstorylab.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/itsyourstorylab.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4958"}],"version-history":[{"count":0,"href":"https:\/\/itsyourstorylab.com\/index.php?rest_route=\/wp\/v2\/posts\/4958\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/itsyourstorylab.com\/index.php?rest_route=\/wp\/v2\/media\/5106"}],"wp:attachment":[{"href":"https:\/\/itsyourstorylab.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4958"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/itsyourstorylab.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4958"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/itsyourstorylab.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4958"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/itsyourstorylab.com\/index.php?rest_route=%2Fwp%2Fv2%2Fyst_prominent_words&post=4958"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}