{"id":4968,"date":"2018-07-20T21:43:36","date_gmt":"2018-07-20T21:43:36","guid":{"rendered":"http:\/\/www.artjones.tv\/?p=4660"},"modified":"2019-09-15T16:36:14","modified_gmt":"2019-09-15T16:36:14","slug":"call-to-action","status":"publish","type":"post","link":"https:\/\/itsyourstorylab.com\/?p=4968","title":{"rendered":"Creating Calls To Action"},"content":{"rendered":"

Why does story\u00a0work as the most compelling call to action for humans?<\/p>\n

Well, story is a powerful call to action for humans because we humans think, dream and communicate using vivid stories.\u00a0 We use stories as the building blocks of all of our memories, desires and communications.\u00a0<\/p>\n

Why is the art of telling a story so integral to the history of humankind? Because humans are made to be wired to respond to a well-told\u00a0story.\u00a0 because stories help us record the history of the world and the uniqueness of the rich tapestry of the people of the world.<\/p>\n

Plato\u00a0once said, “Those that tell the stories rule society<\/strong>.”\u00a0 This notice that story is a most powerful tool in moving people to action is repeated throughout history\u00a0by Aristotle, the Hopi, and\u00a0Navajo Indian all have a saying similar to Plato’s attributed to them, which is: “Those who tell the stories rule the world.”<\/p>\n

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We have always known in our heart and gut that storytelling is a skill central to the success of a leader. There have actually been studies done which evaluate the social success of members of a tribe based upon how well they were valued as storytellers. Those who told the most compelling stories in the village had more wives, more children, bigger social network, more people sharing goods and services with them as an honorarium\u00a0for their storytelling abilities. In those villages studied the better storyteller you were dictated your status within the community.<\/p>\n

Power to the consumer<\/p>\n

We all carry\u00a0computers in our pockets more powerful than the computers running some small and\u00a0mid-size companies just 30 years ago. On those mobile devices, we have cellular phones, web search\u00a0engines, and a myriad of efficiency application riding as added value on the screen.\u00a0 Consumers using the mobile devices are the most empowered consumers ever because they have instant access to information vital to making all manner of decisions including buying decisions.<\/p>\n

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Every time a new mobile device is announced with more applications, better cameras, faster access to data\/information consumers gain more power. So what is left for a company trying to reach, engage and nurture conversations with them left to do?<\/p>\n

When the consumer has all of the answers, they do not need to call a salesperson.\u00a0 As a matter of fact, new data suggest consumers are much more likely to consult a friend via a social media platform long before they reach out the brand they will ultimately purchase from.<\/p>\n

Research presented by social media week<\/a>:<\/p>\n