{"id":6767,"date":"2021-04-19T23:03:08","date_gmt":"2021-04-19T23:03:08","guid":{"rendered":"https:\/\/itsyourstorylab.com\/?p=6767"},"modified":"2021-04-19T23:19:51","modified_gmt":"2021-04-19T23:19:51","slug":"patagonia-servant-leadership","status":"publish","type":"post","link":"https:\/\/itsyourstorylab.com\/?p=6767","title":{"rendered":"Patagonia is Leading the Pack Again!"},"content":{"rendered":"\n<p>Does sustainability increase profit?<\/p>\n\n\n\n<p>Patagonia demonstrates leadership by committing the business to maximum sustainability over profits.<\/p>\n\n\n\n<p>Bottom Line<\/p>\n\n\n\n<p>Patagonia is a billion-dollar business and growing.<\/p>\n\n\n\n<p>What we can learn by looking at Patagonia&#8217;s success:<\/p>\n\n\n\n<p>They are anti-consumerist<br>(they ran a campaign themed &#8220;Don&#8217;t Buy This Jacket&#8221;<\/p>\n\n\n\n<p>Fair Trade ~ They care about internal &amp; external workers<\/p>\n\n\n\n<p>Worn Wear ~ They encourage customers to repair what they wear<\/p>\n\n\n\n<p>They produce compelling visual stories designed to support the initiatives their customers believe in.<\/p>\n\n\n\n<p>(what follows is an example of one of the many visual stories created by Patagonia.)<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"embed-container\"><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"940\" height=\"529\" src=\"https:\/\/www.youtube.com\/embed\/Gm290O6Rgr4?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation\"><\/iframe><\/span><\/div>\n<\/div><\/figure>\n\n\n\n<p>Patagonia is a company that cares as much about social responsibility and sustainability as we do.<\/p>\n\n\n\n<p>The headline in the photo below could read ~ Patagonia does it again winning the hearts and minds of the people in the markets they serve.<\/p>\n\n\n\n<p>They are us!<\/p>\n\n\n\n<p>Note: I want to be clear, the Linkedin News Crew (author of the article) refers to workers on Wall Street, &amp; Silicon Valley as TECH BROS, and that is sexist and incendiary.<\/p>\n\n\n\n<p>Link to the article here https:\/\/www.linkedin.com\/news\/story\/patagonia-cuts-ties-with-tech-bros-5044988\/<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img alt=\"\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Patagonia is an inspirational business because they show us what can happen when leadership commits to the ideals of servant leadership.<a class=\"more\" href=\"https:\/\/itsyourstorylab.com\/?p=6767\" title=\"More\"> [&hellip;] <\/a><\/p>\n","protected":false},"author":1,"featured_media":6770,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[130],"tags":[645,644,643],"yst_prominent_words":[207,199,420,639,197,640,292,437,642,641],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/itsyourstorylab.com\/wp-content\/uploads\/2021\/04\/patagonia-fair-trade.jpg?fit=600%2C338&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pagdNG-1L9","jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/itsyourstorylab.com\/index.php?rest_route=\/wp\/v2\/posts\/6767"}],"collection":[{"href":"https:\/\/itsyourstorylab.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/itsyourstorylab.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/itsyourstorylab.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/itsyourstorylab.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6767"}],"version-history":[{"count":5,"href":"https:\/\/itsyourstorylab.com\/index.php?rest_route=\/wp\/v2\/posts\/6767\/revisions"}],"predecessor-version":[{"id":6775,"href":"https:\/\/itsyourstorylab.com\/index.php?rest_route=\/wp\/v2\/posts\/6767\/revisions\/6775"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/itsyourstorylab.com\/index.php?rest_route=\/wp\/v2\/media\/6770"}],"wp:attachment":[{"href":"https:\/\/itsyourstorylab.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6767"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/itsyourstorylab.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6767"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/itsyourstorylab.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6767"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/itsyourstorylab.com\/index.php?rest_route=%2Fwp%2Fv2%2Fyst_prominent_words&post=6767"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}