{"id":7080,"date":"2022-06-21T23:21:58","date_gmt":"2022-06-21T23:21:58","guid":{"rendered":"https:\/\/itsyourstorylab.com\/?p=7080"},"modified":"2022-06-21T23:22:04","modified_gmt":"2022-06-21T23:22:04","slug":"building-a-community-is-essential-to-brand-value-and-business-growth","status":"publish","type":"post","link":"https:\/\/itsyourstorylab.com\/?p=7080","title":{"rendered":"Building a community is essential to brand value, and business growth."},"content":{"rendered":"\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/itsyourstorylab.com\/wp-content\/uploads\/2022\/06\/Anna-McAfee-2.mp4\"><\/video><\/figure>\n\n\n\n<p>Throughout history people have always been looking for spaces where they can connect with others on a profound level. Spaces that allow for intimacy, belonging and identity.<\/p>\n\n\n\n<p>Communities are an integral part of our existence. They play a vital role in the way we live, work and, most importantly, interact with each other.<\/p>\n\n\n\n<p>When we build communities around our brand, we establish a foundation of authentic engagement that enables authentic relationships.<\/p>\n\n\n\n<p>Excerpt from Adroll.com Blog&nbsp;<\/p>\n\n\n\n<p>Building a community around your brand is one of the best ways to give customers value at every stage of their journey, design better products, and increase overall <a href=\"https:\/\/www.adroll.com\/blog\/why-customer-lifetime-value-matters-part-one\">customer lifetime value (CLV)<\/a>. Marketing strategies that aren&#8217;t prioritizing community marketing are missing out <a href=\"https:\/\/www.adroll.com\/why-adroll-digital-marketing-platform\">big on brand growth<\/a> and customer advocacy opportunities.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Throughout history people have always been looking for spaces where they can connect with others on a profound level. Spaces that allow for intimacy, belonging and identity. Communities are an integral part of our existence. They play a vital role in the way we live, work and, most importantly, interact with each other. When we<a class=\"more\" href=\"https:\/\/itsyourstorylab.com\/?p=7080\" title=\"More\"> [&hellip;] <\/a><\/p>\n","protected":false},"author":1,"featured_media":6998,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","jetpack_publicize_message":"\"Communities eat following for breakfast.\" - My thanks to Peter Drucker for inspiring this theme riff.","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[130],"tags":[118],"yst_prominent_words":[211,415,299,269],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/itsyourstorylab.com\/wp-content\/uploads\/2021\/09\/jeffrey-blum-trm8TAHrGA0-unsplash-scaled.jpg?fit=2560%2C1709&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pagdNG-1Qc","jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/itsyourstorylab.com\/index.php?rest_route=\/wp\/v2\/posts\/7080"}],"collection":[{"href":"https:\/\/itsyourstorylab.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/itsyourstorylab.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/itsyourstorylab.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/itsyourstorylab.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7080"}],"version-history":[{"count":1,"href":"https:\/\/itsyourstorylab.com\/index.php?rest_route=\/wp\/v2\/posts\/7080\/revisions"}],"predecessor-version":[{"id":7082,"href":"https:\/\/itsyourstorylab.com\/index.php?rest_route=\/wp\/v2\/posts\/7080\/revisions\/7082"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/itsyourstorylab.com\/index.php?rest_route=\/wp\/v2\/media\/6998"}],"wp:attachment":[{"href":"https:\/\/itsyourstorylab.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7080"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/itsyourstorylab.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7080"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/itsyourstorylab.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7080"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/itsyourstorylab.com\/index.php?rest_route=%2Fwp%2Fv2%2Fyst_prominent_words&post=7080"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}