Its Your Story

We are in the middle of another crazy year for small business owners.

Businesses have been rocked by volatility, uncertainty, chaos, and ambiguity in the markets they built their business to serve.

If your business journey throughout 2020 and now during 2021 has made you feel like you were twirling in a teacup on Mr. Toads Wild Ride at Disneyland, you are not alone, my friend.

The key question here is – if you get an opportunity for growth in this topsy turvy market – what should you do?

Business owners are reinventing themselves every day to keep their businesses alive.

In fact, it is the business owner’s job to constantly reinvent their businesses and find better ways and new tools to help them create more value for their customers.

Making the pivot in time is important. Making each pivot to assure you are always delivering maximum value to your ideal customer is vital to helping you thrive not just survive the new normal.

The R4 Academy curriculum is designed to position you and your business to be agile and capable of pivoting whenever the forces in the market signal it’s time to adapt.


The origin story is where you discover your unique advantage. Finding your truth is akin to finding your true purpose and unlocking your unique genius.

Customer Focus

Customers are the lifeblood of any business, and 4R positions your ideal customer at the center of your business universe. Our customer mantra is taken from the 7 Habits of Highly Successful People – Seek first to understand then to be understood.


Founding a business requires aligning your strengths with a problem your business will set about fixing. The 4R Academy aligns your unique gifts with your ideal customer’s needs/requirements, and the outcome of this work becomes your founder’s story.


This is where the rubber meets the road and when we use our human skills. This is where we seek to clearly understand our ideal customers before we ask them to understand our offer. Then, when we’ve done the work to understand our ideal customers, our goal is to know their needs almost as well as they do. With a clear understanding of their needs, you assure the products and services you offer will be well received.

Why R4 Academy

The entire 4R Growth Academy process is about finding your unique genius then bringing that genius into crystal clear alignment and harmony with the people your business is built to serve.


Your customers now occupy the center of attention. You are now a customer-focused business; as such, everything your business does is a valuable service to them.

4R Growth Academy positions graduates to create thoughtful, insightful, and compelling content that reaches, engages, nurtures a community of people who believe what you believe and ultimately converting fans into clients.

The 4R Growth Academy process helps you set the flywheel in motion, and your ideal customer responds because the flywheel is all about them.

Hubspot Flywheel

Let’s Get Started!

If you are looking for the type of program that promises rewards without having to do the work, this is not that kind of program.

We believe those who commit to doing the work to put modern best practices into motion will succeed. With vision and action together, you can make real meaning in the world.

Make your success a product of your R.O.E. – return on effort (following the process).

We’ve placed the customer at the center of our business. When we faithfully adhere to our customer focus, this is how you achieve R.O.A.R. – return on authentic relationships (nurturing EQ).

4R Growth Academy helps you solve this equation ROE + ROAR = the ROI you seek.

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