It’s Your Story
We are in the middle of another crazy year.
Every year businesses must respond to new forms of volatility, uncertainty, chaos, or ambiguity in the markets they built their business to serve.
If your business journey throughout 2023 has made you feel like you were twirling in a teacup on Mr. Toad’s Wild Ride at Disneyland, you are not alone.
Your clients are feeling the effects of the wild ride too.
In this unpredictable market, the vital question is what action to take when presented with a chance for advancement.
The modern business owner must learn to adapt and reinvent themselves almost daily to ensure their business’s survival.
It is the responsibility of the business owner to continually innovate their business and explore innovative methods and tools to enhance the value they provide to their clientele.
It is crucial to make timely pivots to succeed. Ensuring that each pivot is geared towards providing the utmost value to your target customer is essential to surviving and thriving in the current climate.
The curriculum of Story Lab aims to make you and your business more adaptable and capable of pivoting whenever the market demands it.
Our goal is to help you better position yourself for success.
We accomplish this by following the intention found in the wise words of Ben Horowitz, co-founder of one of Silicon Valley’s most successful VC Firms, Andreessen Horowitz when he says:
“The mistake people make is thinking the story is just about marketing. No, the story is the strategy.
If you make your story better you make the strategy better.”
In the following, we will explain our method for transforming your most insightful, thoughtful, and compelling stories into a roadmap that leads to crafting stories that deeply connect with your ideal clients, as if your stories were music to their ears.
Origin
The origin story is where you discover your unique advantage. Finding your truth is akin to finding your true purpose and unlocking your genius.
Customer Focus
Customers are the lifeblood of any business, and 4R positions your ideal customer at the center of your business universe. Our customer mantra is taken from the 7 Habits of Highly Successful People – Seek first to understand, then to be understood.
Founder
Founding a business requires aligning your strengths with a problem your business will set about fixing. The 4R Academy aligns your unique gifts with your ideal customer’s needs/requirements, and the outcome of this work becomes your founder’s story.
Product
This is where the rubber meets the road and when we use our human skills. This is where we seek to clearly understand our ideal customers before we ask them to understand our offer. Then, when we’ve done the work to understand our ideal customers, we aim to know their needs almost as well as they do. With a clear understanding of their needs, you assure your products and services will be well received.
Why Story Lab?
The entire Story Lab process is about finding your unique genius and bringing that genius into crystal-clear alignment and harmony with the people your business is built to serve.
Next
Your customers now occupy the center of attention. You are now a customer-focused business; as such, everything your business does is a valuable service to them.
Story Lab positions graduates to create thoughtful, insightful, and compelling content that reaches, engages, and nurtures a community of people who believe what you believe. Ultimately, this community is converted into raving fans and brand ambassadors, and many eventually become clients. Story Lab positions graduates to create thoughtful, insightful, and compelling content that reaches, engages, and nurtures a community of people who share your beliefs. Ultimately, this community is converted into raving fans and brand ambassadors, and many eventually become clients.
The Marketing Flywheel
The flywheel model is a game-changer in business. Rather than seeing customers come and go like a funnel, it keeps them circling, putting them at the heart of everything. By prioritizing the customer, this model leads to greater profits and a more effective business overall.
The Story Lab process provides you with the building blocks required to build your marketing flywheel, set it in motion, and watch as your ideal customers respond.
The community’s energy fuels the flywheel, and it works because it lets your community know you’ve made their success your reason for being.
Let’s Get Started!
If you are looking for a program that promises rewards without having to do the work, this is not that kind of program.
We believe those who commit to doing the work to put modern best practices into motion will succeed. With vision and action, you can make real meaning in the world.
Make your success a product of your R.O.E. – return on effort (following the process).
We’ve placed the customer at the center of our business. When we faithfully adhere to our customer focus, this is how we achieve R.O.A.R. – return on authentic relationships (nurturing EQ).
Your work in the Story Lab will help you solve this equation ROE + ROAR = the ROI you seek.
