Apple has a knack for creating compelling visual stories, do you?
The short video story touches Apple owners or anyone aspiring to become a member of the Apple tribe.
The video touches those defined by Apple as their ideal customer where it matters, in the emotional center that creativity springs from.
Storytelling is inherently human.
I never use big words because they are harder to spell 🙂 yet this big work provides context.
Here is a definition for Inherently: existing in someone or something as a permanent and inseparable element, quality, or attribute
Being human means to be wired to value the power of story.
We think, dream and communicate in stories.
Scientists tell us, the simple act of seeing or hearing a compelling story has the ability to change our biology.
Yes, that’s right, a story has the power to alter the biology within us.
What does all of this mean, the one big take away is, humans are wired for story.
Apple understands how it’s ideal customers, the creative class, responds to a good story.
Apple puts serious effort into telling thoughtful, insightful and compelling stories.
Stories that resonate with the people in the audience they’ve built the Apple suite of products to serve.
Do you know:
Your ideal customers
What keeps them awake at night
What they work hard to accomplish every day
How the celebrate successes
Do you know how they are changed after acquiring your product/service offerings?
When you commit to doing the work to put your stories to work for you, we are here to help you.