The power of visual storytelling

Make my skin tingle!
Move my eyes to open wide!
Move me to feel something!
Make my heart beat just a little faster!

Move me to feel that feeling that says, hey ~ I’ve never seen anything like this before!

Make me hear those messages coming from my gut, my instincts that say, this is really something special!

When your visual story connects with that place in me that says, I know that place or I know that feeling, that’s when I’ll remember your story and share it with other people just like me.

The human brain process visual data 60,000 times faster than text.  Shouldn’t we all be communicating with the audiences we serve via visual stories? Yes, of course, we should be communicating using the two most powerful and captivating mediums, pictures and stories to engage our audience.

The challenge is, with so many visuals, experiences and stories easily accessible via the smart devices in our pockets, how do our stories rise above the noise?

Provide stories that help your audience experience your visual stories differently. Yes, providing experiences for your audience is the magnet that can drive audience engagement.

Photo by Nick Karvounis on Unsplash

Provide stories that your audience can experience, provide stories your audience can feel in their heart and their gut. When our visual stories can elicit genuine feeling in the people in the businesses we seek to engage, that is when the content we produce is actually working for us.

The story lab is also a content foundry, where we take your ideas and help you turn those ideas into stories built to reach, engage and touch the audiences you are built to serve.

Tell me a story that makes me feel something!

We are here to help you collaborate, co-create, inspire!

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