Scientific studies and neuroscience confirm for us the epic power of storytelling to reach and engage people. Because humans are wired to respond to a story, that is why storytelling drives sales.
In a research, study students were asked to make a one-minute pitch to their class. Only 1 in 10 of the students told a story. On average the students utilized 2.5 data points in their pitch. After all the students had pitched, they were asked to take a sheet of paper and write down what they remembered from each pitch. Only 5% of the students remembered the pitches containing data, however, the study showed 63% of the pitches made using story were remembered.
Visual stories are:
Processed 60x faster than text
Evoke emotions
Are relatable & memorable
Storytelling drives sales!
Want your presentations to be remembered?
You should be presenting your ideas using the power of story.
Work with us, and we will put your stories to work for you.
Brand Strategist & Story Architect “Your stories have power, make them work for you.” Inspired by ~ Trade Winds ~ Double Espressos & Black Sand Beaches 🎏
