This excerpt is from my conversation with Fred Copesteak, Founder at Brindis and author of Selling Through Partnering Skills. In his book, Fred takes a look at the evolving world of sales. It explores how people can take it to the next level through understanding partnering intelligence (PQ) and using the innovative VALUE Framework, as […]
How Storytelling Works Storytelling works because storytelling has the power to change the biology in humans, in real time. Yep, that’s right, when you hear a frightening story cortisol is released into your bloodstream. The hormone cortisol is released in response to stress. When you hear a relatable and compelling story oxytocin is released into […]