Tag: Sales training

  • Selling Through Partnering Skills

    Selling Through Partnering Skills

    This excerpt is from my conversation with Fred Copesteak, Founder at Brindis and author of Selling Through Partnering Skills. In his book, Fred takes a look at the evolving world of sales. It explores how people can take it to the next level through understanding partnering intelligence (PQ) and using the innovative VALUE Framework, as […]

  • How Storytelling Works

    How Storytelling Works

    How Storytelling Works Storytelling works because storytelling has the power to change the biology in humans, in real time. Yep, that’s right, when you hear a frightening story cortisol is released into your bloodstream. The hormone cortisol is released in response to stress. When you hear a relatable and compelling story oxytocin is released into […]