When leaders understand the neuroscience of effective communications everyone gains. At the core of neuroscience and the brain are how we manage change and decision-making. We pay people to make good decisions and to exercise reason and judgment, that part of the brain is called the prefrontal cortex. Underneath that prefrontal cortex is a little […]

The importance of establishing alignment in sales. When sales and the customer achieve alignment you’ve positioned yourself to achieve sales success. B2B selling is about getting everyone on the buy-side into alignment with everyone on the sell-side. Yep, it is as simple as that. Well, not exactly. We know to make any B2B sale requires […]