Art Jones -

Master The Art of Storytelling

Content Marketing Strategies

Sales Training

Featured Posts

How Storytelling Works

How Storytelling Works Storytelling works because storytelling has the power to change the biology in humans, in real time. Yep, that’s right, when you hear a frightening story cortisol is released into your bloodstream. The hormone cortisol is released in response to stress. When you […]

The Art of Design

Employ design thinking to create insightful, compelling or thought-provoking content that keeps your ideal customer interested and engaged.

Sales ~ Storytelling

Storytelling Drives Sales

Scientific studies and neuroscience confirm for us the epic power of storytelling to reach and engage people. Because humans are wired to respond to a story, that is why storytelling drives sales. In a research, study students were asked to make a one-minute pitch to their […]

Sales ~ Storytelling

Signature Story

Signature Story This short visual story is the signature story of the company FedEx. The founder and Chairman of FedEx, Frederick Wallace “Fred” Smith narrates. Mr. Smith’s narration is delivered with a somber cadence befitting his experiences in wartime Viet Nam. He describes how when […]

Recent Posts

Decision Making

From Digital Darwinism to Digital Dementia

Overuse of digital technology can result in the breakdown of cognitive abilities.

December 6, 2018

Brand Strategy~Storytelling~Thought Leaders

Know Your Audience

Get To Know Your Audience ~> Adam Skelter renowned author, artist, screenwriter, and director presents the keys to winning the attention of your audience. Adam says it’s simple, all you have to do is commit to doing the work to truly know your audience. OK, but […]

November 9, 2018

Brand Strategy~Personal

Build Your Personal Brand In Three Easy Steps

Build Your Personal Brand In Three Easy Steps If you decided to read this post because you were looking for a quick and easy way to build the brand of your dreams, sorry. Your brand building project cannot be placed into a brand-building microwave and […]

October 19, 2018

Leadership~Research~Thought Leaders

Become a Thought Leader?

So what is a thought leader? The work we do at TAOSO is 100% focused on showing you how you become a thought leader. A thought leader is someone who has done the work to stand tall and rise above the crowd as one with […]

September 6, 2018

Brand Strategy~Storytelling

Discover your brand story?

I live in Tucson, Arizona. The University of Arizona is a vibrant source of high-quality academics and entertainment for residents of the surrounding area. I partake of cheering for the sports teams and on occasion, I attend a docent-led tour of an interesting part of the […]

August 26, 2018