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Human Centered Design

Talking Story

Customer Delight



Reach ~ Engage ~ Nurture

What Is The Most Powerful Call To Action?

Content Creation~Context~Storytelling

What Is The Most Powerful Call To Action?

Why does story work as the most compelling call to action for humans? Well, story is a powerful call to action for humans because humans think, dream and communicate using a story.  We use stories as the building blocks of all of our memories.  The greatest […]

July 20, 2018 ~ 0 Comments


Focus of the Month

Storytelling Drives Sales

Storytelling Drives Sales

Scientific studies and neuroscience confirm for us the epic power of storytelling to reach and engage people. Because humans are wired to respond to a story, that is why storytelling drives sales. In a research, study students were asked to make a one-minute pitch to their […]

Signature Story

Signature Story

Signature Story This short visual story is the signature story of the company FedEx. The founder and Chairman of Fed Ex, Frederick Wallace “Fred” Smith narrates. Mr. Smith’s narration is delivered with a somber cadence befitting his experiences in wartime Viet Nam. He describes how […]

It’s Your Story – Podcast

It’s Your Story – Podcast

  Tune into our podcast! On our podcast, we interview stand out individuals who stand up for what they believe in order to stand out from the crowd. Listen to learn what the founders we interview struggle to overcome and the methods and mentors that […]

How Storytelling Works

How Storytelling Works

How Storytelling Works Storytelling works because storytelling has the power to change the biology in humans, in real time. Yep, that’s right, when you hear a frightening story cortisol is released into your bloodstream. The hormone cortisol is released in response to stress. When you […]