Resonant AI for ICF Coaches
Empowering Coaches, Elevating Clients: The Resonant AI Advantage Your unique perspective as a coach is invaluable. It’s the driving force behind Resonant AI’s mission to create products beyond mere information processing. We’re dedicated to developing AI solutions that resonate with innovative coaches like you and your diverse clients. By understanding the nuances of your coaching …
The Neuroscience of Art
Expanding on the Power of Personal Change
Expanding on the Power of Personal Change “Everyone thinks of changing the world, but no one thinks of changing him or herself.” ~ Tolstoy Systems Thinking is grounded in the idea that everything is interconnected within a larger system. Whether it’s a family, organization, or community, individual actions do not occur in isolation—they ripple through …
Discover Your Hearts Desire
The process of discovering your heart’s desire requires self-reflection. Set aside time for introspection, and ask yourself profound questions about the people, places, and experiences that stand out as you contemplate your life journey. Use the following prompts to inspire your thinking. Self-Reflection: What truly inspires and excites you? What activities make you lose track of time? Reflect …
Let’s All Commit to Nurture Nature
The article attached discusses repatriating long swaths of California’s prime central coast back to the Chumash people. The Chumash lived on the land and nurtured it for a least 7,000 years before being removed by settlers from other countries. Using the link attached below, you will learn about the Chumash people. You will learn how …
OH, THE PLACES WEVE TRAVELED AND THE THINGS WE HAVE SEEN
The places we have traveled and what we have seen inform the lens we use to experience the world around us and the people we encounter. PLACE The places where someone has lived or traveled to during their life journey can have a significant impact on who they are today. Here are some ways in …
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How does the act of nurturing our human skills change us?
I strongly believe nurturing our human skills is the key to fostering personal and planetary well-being while achieving prosperity. The passage “A narrative approach to nurturing human skills that strengthen people and businesses” beautifully exemplifies this philosophy. The purpose of the work we do is to equip today’s leaders with a robust internal compass. When …
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Want to know how to invest in circular business practices? Ask Ellen MacArthur
Ellen MacArthur is a former professional sailor who became known for breaking the record for the fastest solo circumnavigation of the globe in 2005. However, her experiences on the high seas ultimately led her to found the Ellen MacArthur Foundation in 2010, a charity that aims to accelerate the transition to a circular economy. MacArthur …
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Nurture EQ to attain lifetime customer value.
We achieve lifetime customer value by providing high-quality products and services. Clients will return for high-quality products and services a few times. However, they will consistently return when your customer experience resonates with them. The essential ingredient required in a customer relationship is a highly tuned sense of EQ. Strong EQ is essential in any …
Are you ready for the Metaverse?
The internet is over 30 years old. If the worldwide web were a person, she would be an adult fully in her power. By the age of 30, she would have amassed an array of academic training, work experience, coaching, and mentoring too. But, the world wide web isn’t human, and as such, the worldwide …
How do you navigate in an upside-down world
Learning how to navigate the new normal hasn’t been easy because, in 2020, the world felt turned upside down. The hard part is what part of the topsy turvy environment do we pay attention to most? We live in a world where learning to deal with volatility, uncertainty, chaos, and ambiguity (VUCA) has become the …
Servant Leadership is the Best Growth Hack
When we talk about servant leadership, we generally think of it as a leadership style with the most significant impact on employees. This concept has been around since ancient times, but it has gained popularity recently. Robert Greenleaf first popularized it in his book “Servant Leadership” (1977). The servant-leader model says leaders who focus on …
Mindfulness @ Work
“Mindfulness doesn’t require complicated mantras and exercises.”
Be More You & Become More INTERESTING
Bet on being more you, for the win!
If you are in a business where you are constantly vying for attention, focus on being interesting.
Social Selling with Brynne Tillman
So, you need to know how to implement an effective social selling business plan? Who are you gonna call? Brynne Tillman! Brynne is Best Selling author of The LinkedIn Sales Playbook and Chief Learning Officer of Vengreso a modern sales and marketing knowledge center. Our conversation covers a lot of ground. We talk about the power …
Are you all in with nurturing your WHY, or do you spend an equal amount of time focused on developing a HOW?
Everyone knows Simon Sinek’s book Start with Why is one of the most popular books, and Ted Talks of all time. However, there is another thought-provoking book written by Dov Seidman, titled How and subtitled “How You Do Anything Means Everything.” I agree with Simon Sinek’s idea of “Start with WHY,” and I think Dov’s …
Narrative Archeology & The Narrative Lens: Uncovering and Mapping the Stories That Shape You
At the heart of every brand, leader, and organization lies a deep, layered narrative—one shaped by people, places, and experiences over time. Narrative Archeology is our process of uncovering these hidden stories, decoding the forces that shape them, and transforming them into meaningful strategies for personal and professional growth. We believe that real innovation begins …
One Thought-Provoking Passage & Five Philosophical Questions
The Author – Edward O. WilsonThe Book – The Social Conquest of Earth The Excerpt:“Humanity today is like a waking dreamer,caught between the fantasies of sleep and the chaos of the real world.The mind seeks but cannot find the precise place and hour.We have created a Star Wars civilization,with Stone Age emotions,medieval institutions,and godlike technology.We …
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PERMA™ Theory of Well-Being and PERMA™ Workshops
Positive Psychology Centerhttps://ppc.sas.upenn.edu › learn-more › perma-theory-w… Seligman’s PERMA™ theory of well-being is an attempt to answer these fundamental questions. There are five building blocks that enable flourishing – Positive Emotion, Engagement, Relationships, Meaning, and Accomplishment (hence PERMA™) – and there are strategies to increase each.
Change Chasm
“Everyone thinks of changing the world, but no one thinks of changing him or herself.” ~ Tolstoy
AI & The Next-Gen Coach
Hello, I’m excited to invite you to the 2024 ICFAZ Fall Summit, where I’m honored to be a presenter. During my decades long career helping aerospace, finance, and insurance clients automate their business process by leveraging technology, now coupled with my ICF coach training and business strategy coaching practice I’ve created a presentation to help …
CQ is IQ + EQ in Action
CQ is IQ + EQ in Action Beyond the well-known concepts of IQ (intelligence quotient) and EQ (emotional quotient) lies another crucial factor that plays a significant role in our overall success and well-being: CQ, or communication quotient. While IQ measures our cognitive abilities and EQ assesses our emotional intelligence, CQ encompasses our ability to …
Finding Your Way in an AI-Powered Tomorrow
In a world dominated by VUCA—Volatility, Uncertainty, Complexity, and Ambiguity—your journey of personal and professional growth is ever-changing. As technology, particularly AI, continues to reshape our lives and work environments, the roles of the Wayfinder, Futurist, and Executive Coach become even more critical. We provide the insights, strategies, and support you need to navigate the …
My Interview with Cassandra Terry – Corporate Leader & Mindset Coach
Get ready for a 27-minute podcast interview with none other than Cassandra Terry, a rockstar Corporate Leader and highly sought-after Mindset Coach. The focus? Personal growth, self-discovery, and using that self-knowledge to crush it in business and life. So, if you’re a business leader or a solo entrepreneur dying to understand how self-awareness can be …
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Journey Mapping ~ Elevates Your Brand
Life journey mapping is a powerful tool for personal and professional development, and it can be especially beneficial for ICF-certified coaches in several ways: 1. Enhanced Self-Awareness and Confidence: Life journey mapping encourages deep reflection on past experiences, key influences, and personal and professional growth. Self-awareness not only enhances your coaching performance but also instills …
The Transformative Power of Self-Trust
Origin & Odyssey Podcast Episode #1 Andrea Gillespie on Leadership, and Emotions
Recently, I had an awesome chat with Andrea Gillespie, CPA, CHRP, CEC, and PCC, about emotions, EQ, and how crucial it is for leaders to be on top of both. I’ve excerpted a segment of our hour-long episode for you; Andrea chats about how leaders must establish a balance between authenticity and being intentional about their communications. …
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With great power comes great responsibility. – AI
With great power comes great responsibility,” is a proverb that means if you can do something, you should do it for the good of others. The quote comes from a Spider-Man comic in which uncle Ben is giving advice to Peter Parker. The video below takes us on a journey to explore if AI with all of …
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Unlock The Power Of Storytelling With These 4 Innovative Strategies!
Let’s delve into the transformative power of storytelling, guided by the wisdom of narratology and the legendary teachings of Joseph Campbell. Storytelling is not just an art; it’s a profound tool for self-discovery, understanding others, and uncovering the intricate nuances of human relationships that big data and analytics fail to grasp. We explore four groundbreaking …
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We are AI – A video created by AI
The video WE ARE AI sparks intellectual and philosophical questions requiring prompt answers. The video inspires me to look for ways to participate in shaping the decision-making process regarding the enablement of AI. Why? Because AI will significantly impact all of us. The video takes 3 minutes to watch. Have a look, then share your …
The Four Stories That Drive Business Success
In the dynamic business world, the ability to craft and understand four essential narratives can make all the difference. The four stories are your Origin Story, Founder Story, Customer Story, and Product Story. Those four stories serve as the building blocks of your business journey. 1. Origin Story: Know Thyself Your Origin Story is where …
We developed the Narrative Lens to uncover your values, principles, beliefs, and biases.
When we are unclear about our values we lack a clear understanding of core principles, beliefs, and priorities. These values are the guiding principles that shape how we make decisions, set goals, and navigate through life. When someone is uncertain about values, they face several challenges in identifying meaningful goals that align with their aspirations. …
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Prometheus reflects our dual relationship with AI
In the film “Prometheus,” the character David, a humanoid AI, serves as a thought-provoking allegory for the complex relationship between humans and artificial intelligence. Those who fear AI and those excited by its possibilities can both find valuable lessons in David’s portrayal. For those who fear AI, David embodies their concerns about the potential dangers …
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Four ways the From Story-to-Strategy Process helps Founders Accomplish More
The “From Story to Strategy” process is a powerful approach that can significantly enhance the vision, understanding, clarity, and agility of startup founders and their teams. Let’s explore how this process achieves these critical objectives: 1. Enhanced Vision Narrative Development: The process begins by crafting a compelling narrative or story that outlines the startup’s mission …
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Mastering Business Narratives: Your Roadmap from Purpose to Action
Story-Listening Story-listening is a profound exercise in systems thinking. It begins with introspection, where you explore your own narrative to gain a deep understanding of your organization’s identity, values, and purpose. This self-awareness is crucial because it forms the foundation upon which your entire business strategy is built. Once you’ve delved into your own story, …
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“If you don’t look back, the future never happens”
The quote “If you don’t look back, the future never happens” by Rita Dove, suggests that reflecting on your past experiences and learning from them is essential for shaping your future. Let’s break down its meaning: Looking BackThis phrase refers to examining and reflecting on one’s past actions, choices, and experiences to gain self-awareness. The …
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Yuval Noah Harari: Is technology moving too fast for humans to keep up? @Oslo Business Forum
Title: The Pace of Technological Advancement: Can Humans Keep Up? In the modern age, technology advances astonishingly, reshaping how we live, work, and communicate. The question of whether technology is moving too fast for humans to keep up is a complex and multifaceted one. While it is undeniable that technology is progressing rapidly, humans have …
From Story to Strategy a Life Journey Mapping Sprint
Are you ready to embark on a transformative journey that will refresh, reframe, and rethink the lens through which your ideal clients perceive the brand called YOU? Welcome to the Life Journey Mapping 4-Day Sprint – an exhilarating experience designed to illuminate the path to self-discovery and growth. Why Life Journey Mapping Matters Life journey …
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Could you please explain what a Life Journey Map Navigator is?
Your beliefs become your thoughts Your thoughts become your words Your words become your actions Your actions become your habits Your habits become your values Your values become your destiny Gandhi Life Journey Map Navigator Unlock Your True Potential Join our 4-Day, Story-Driven, Values-Based, Life Journey Mapping Sprint! Are you ready to embark on a transformative journey …
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Leading with Values: Charting a New Course in Decision Making
Dear Executives, Coaches, and Consultants, In the fast-paced business world, pursuing net new revenue has long been the guiding star for many leaders. We’ve witnessed the resounding call of “Damn the Torpedoes, Full Speed Ahead!” echoing through the corridors of corporate strategy. Modern managers declare, “Damn the values, full speed ahead!” Yet, it’s becoming increasingly …
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The Power of Systems Thinking in Elevating Your Client-Centric Storytelling
In the realm of marketing, the art of storytelling is a potent tool that can captivate and engage audiences like never before. However, there’s a hidden gem that can supercharge your storytelling efforts – systems thinking. By adopting a systems thinking approach and viewing your ideal clients through its lenses, you unlock a profound perspective …
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The Changing Paradigm of Productivity: Embracing Results in the Modern Workplace
Leaders have long insisted on measuring production as a key performance indicator in pursuing organizational success. Peter Drucker’s famous quote, “If you can’t measure it, you can’t manage it,” has been a guiding principle for many decades. However, work dynamics are evolving as we progress into the 21st century, and a new mindset that values …
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The Power of Story: Beyond Marketing
Ben Horowitz, the co-founder of the VC Firm Andreessen Horowitz, shares his thoughts on the strategic essence of story when he says the following: The mistake people makeis thinking the story is just about marketing.No, the story is the strategy.If you make your story better, you make the strategy better. By harnessing the power of …
Seven Keys to Leading a Good and Balanced Life
Living a good life is more liberating and revealing than changing and becoming. 1 – Focus on Liberation: Strive to liberate yourself from restrictive mindsets, outdated processes, and bureaucratic obstacles, fostering an environment of innovation and creativity. 2 – Encourage Self-Reflection: Business people striving to become high performers can benefit from regular self-reflection to understand …
The Transformative Power of Self-Trust
Let’s explore why self-trust is essential. Johann Wolfgang Von Goethe was a great German playwright, author, poet, thinker, and philosopher. He wrote a masterpiece titled Faust. In that masterpiece, the main character embarks on a journey of self-discovery. Grappling with the depths of his desires, aspirations, and values. Goethe writes this line for Faust. “As …
Embracing the Journey of Self-Discovery
In the vast tapestry of human history, an underlying quest has persisted across cultures and eras—a profound yearning to know oneself. From the ancient wisdom of Lao Tzu to the introspection of Socrates and the timeless words of Shakespeare, the importance of self-awareness has been echoed through the ages. For those who share a deep …
The key to earning lifetime customer relationships borrowed from the world of fine dining.
As a business owner, constantly seeking new ways to impress clients and attract new ones is always top-of-mind. I want to share a great tip I recently discovered from the renowned hospitality expert Jon Taffer – the Red Napkin Tip. The Red Napkin Tip is a simple yet powerful technique that elevates customer service. Inspired …
Life Journey Mapping = gateway to personal & professional development
LIFE JOURNEY MAPPING Our lives are full of experiences, both good and bad, that shape who we are today. From childhood to adulthood, we encounter significant events, challenges, and turning points that impact our personal and professional development. While we may not always take the time to reflect on our life experiences, doing so can …
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The Life Journey Map puts you on the path to enhanced Self-Awareness
Exploring one’s life journey map can be a powerful tool for gaining self-awareness and insight into one’s personal and professional development. As a business professional, understanding the power of this exercise can lead to improved decision-making, leadership skills, and career success. Here are some steps to help you understand the benefits of exploring their life …
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Stay tuned for the launch of VALUED, a podcast
In June 2023, we will launch a new podcast with a title I love because we call the pod VALUED. Our goal for the pod is to assist listeners on their journey to becoming values-based leaders. Essentially we encourage individuals to change their perspectives and view things differently. This shift in mindset often leads to …
Regenerators are working to renew our relationship with our home planet, EARTH.
to renew our relationship with our home planet, EARTH. to renew our relationship with our home planet, EARTH.
The Value of Deep Roots
The wind cannot uproot a tree with a deep, established root system. One of the many benefits of a deep root system is that with deep roots, a tree is ultimately more robust and healthier than a shallow one. I’ve heard people describe where they grew up as where their roots are deep. Then I …
The FUTURE is NOW
I used DALL-E open-source AI tool to create the image below, simply by typing – pastel, tropical, and sunset, and in about 20 seconds, DALL-E produced an artwork. The Future is Now. DALL-E is an AI-powered tool used to turn words into art and is now available for all. I’ve experimented with DALL-E and other …
Building a community is essential to brand value, and business growth.
Throughout history people have always been looking for spaces where they can connect with others on a profound level. Spaces that allow for intimacy, belonging and identity. Communities are an integral part of our existence. They play a vital role in the way we live, work and, most importantly, interact with each other. When we …
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4R Growth Academy
Launching the 4R Growth Academy Offering: We designed a narrative approach to nurture human skills that make people and businesses stronger. We offer you a step by step process that is character-driver, values-based, and people-first Our methodology is collaborative because we co-create strategies, tactics, and tools to help you create the business impact that enables …
The key to stemming the tide of the great reshuffle?
There is much anxiety in boardrooms around the world. Why? Because CXOs want to know why their employees are leaving in droves. Business leaders ask, “We’ve been making progress on our employee engagement strategies. So, tell me, why are our people still leaving?” The term employee engagement was first coined by WA Kahn – Academy of …
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The Seven Layers of the Metaverse
They told me, “Just learn to tell great stories.”
The Greek philosopher Plato changed my marketing perspective with this quote. “Those who tell the stories rule society.” So I became hooked on storytelling. Then I began creating what I thought were great stories and people mostly said, “Meh?” I was confused; could Plato be wrong? Then, I remembered a great quote from a business …
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Servant leadership is the best business growth hack!
Yes, I said servant leadership is the best business growth hack! Growth hacking doesn’t always have to be about behavioral psychology, data, A/B testing, UX, and conversion rate optimization. When you want to reach and engage with people nurturing your servant leader skills helps you create a solid foundation for all the tech. Servant leaders …
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Selling Through Partnering Skills
This excerpt is from my conversation with Fred Copesteak, Founder at Brindis and author of Selling Through Partnering Skills. In his book, Fred takes a look at the evolving world of sales. It explores how people can take it to the next level through understanding partnering intelligence (PQ) and using the innovative VALUE Framework, as …
Podcast Guest Spot @ Leadership Junkies
The Leadership Junkies podcast is now live for your listening pleasure I was honored to be asked by Leadership Junkies to join their podcast and share my perspective on leadership. Jeff Nischwitz and Craig Mathews produce this amazing podcast and have done so for in excess of 100 episodes. Kudos Guys! They built their show …
How to be resilient?
The world is constantly changing, always in a state of flux. To thrive not just survive we need to be resilient. Yet, what does it mean to be resilient? “Resilience represents the ability to rebound productively in challenging situations, and it has a strong protective effect against anxiety.” Andrew Shatte, chief science officer for meQuilibrium. …
Human Skills Make Businesses Stronger
Emotional Intelligence is a Human Skill. Human skills make companies stronger. It’s not about the toughest boss with the loudest opinion. It’s not even about finding the individual with the most exceptional IQ. It’s about motivating people by first seeking to understand them, before seeking to be understood by them. It’s a not-so-secret, secret to …
Leadership + Compelling Conversations
When leaders understand the neuroscience of effective communications everyone gains. At the core of neuroscience and the brain are how we manage change and decision-making. We pay people to make good decisions and to exercise reason and judgment, that part of the brain is called the prefrontal cortex. Underneath that prefrontal cortex is a little …
Establish Alignment in Sales
The importance of establishing alignment in sales. When sales and the customer achieve alignment you’ve positioned yourself to achieve sales success. B2B selling is about getting everyone on the buy-side into alignment with everyone on the sell-side. Yep, it is as simple as that. Well, not exactly. We know to make any B2B sale requires …
Are Leaders Born or Made?
Are leaders born or made? Did the greatest leaders throughout history have to constantly work to grow their leadership skills? The question are leaders born leaders or self-made is an age-old question. The answer is the world has seen both those who were born to lead and those through hard work and perhaps a little …
Leadership and the value of human skills.
Each week we speak with business leaders about the human skills they employ to accomplish more. This audiogram is a snackable segment of a more extended interview with Rebekah Hogan, CEO @ MarkahVida – Living Life Intentionally. Intentional Definition: Intended or planned; done deliberately or voluntarily. Are you living each day with intentionality?Do you consistently …
How Human Skills make Leaders Stronger
Exploring how human skills make leaders and the businesses they serve stronger. This is a record of my interview with Andrew Deutsch, CEO @ Fangled Tech a consultancy based in Ohio. When we began speaking about Andrew’s international business experiences I discovered he’d visited more than 75 countries. What I found more interesting about the …
Patagonia is Leading the Pack Again!
Patagonia is an inspirational business because they show us what can happen when leadership commits to the ideals of servant leadership.
The Art of Standing Out & Interview w J. Tripp
The more things change, the more they stay the same, and that is why I’m posting this interview from 2016. I was just as immersed in the art of storytelling and how the stories we tell ourselves define ourselves. Johnathan asked insightful questions that provided a roadmap for me to share much of what I …
Know Your Audience
Get To Know Your Audience ~> Adam Skelter renowned author, artist, screenwriter, and director presents the keys to winning the attention of your audience. Adam says it’s simple, all you have to do is commit to doing the work to truly know your audience. OK, but there is an awful lot of content created by your …
Build Your Personal Brand In Three Easy Steps
Build Your Personal Brand In Three Easy Steps If you decided to read this post because you were looking for a quick and easy way to build the brand of your dreams, sorry. Your brand building project cannot be placed into a brand-building microwave and taken out ready for public consumption. Why has fast and …
Become a Thought Leader?
So what is a thought leader? The work we do at TAOSO is 100% focused on showing you how you become a thought leader. A thought leader is someone who has done the work to stand tall and rise above the crowd as one with superior knowledge in the market space they work within. Thought …
Discover your brand story?
I live in Tucson, Arizona. The University of Arizona is a vibrant source of high-quality academics and entertainment for residents of the surrounding area. I partake of cheering for the sports teams and on occasion, I attend a docent-led tour of an interesting part of the campus. Never for a moment did I imagine, on one …
Tell Your Brand Story
Visual Storytelling
The power of visual storytelling Make my skin tingle! Move my eyes to open wide! Move me to feel something! Make my heart beat just a little faster! Move me to feel that feeling that says, hey ~ I’ve never seen anything like this before! Make me hear those messages coming from my gut, my instincts that …
Creating Calls To Action
Why does story work as the most compelling call to action for humans?
Well, story is a powerful call to action for humans because we humans think, dream and communicate using vivid stories. We use stories as the building blocks of all of our memories, desires and communications.
Why is the art of telling a story so integral to the history of humankind? Because humans are made to be wired to respond to a well-told story. because stories help us record the history of the world and the uniqueness of the rich tapestry of the people of the world.
Plato once said, “Those that tell the stories rule society.” This notice that story is a most powerful tool in moving people to action is repeated throughout history by Aristotle, the Hopi, and Navajo Indian all have a saying similar to Plato’s attributed to them, which is: “Those who tell the stories rule the world.”
We have always known in our heart and gut that storytelling is a skill central to the success of a leader. There have actually been studies done which evaluate the social success of members of a tribe based upon how well they were valued as storytellers. Those who told the most compelling stories in the village had more wives, more children, bigger social network, more people sharing goods and services with them as an honorarium for their storytelling abilities. In those villages studied the better storyteller you were dictated your status within the community.
Power to the consumer
We all carry computers in our pockets more powerful than the computers running some small and mid-size companies just 30 years ago. On those mobile devices, we have cellular phones, web search engines, and a myriad of efficiency application riding as added value on the screen. Consumers using the mobile devices are the most empowered consumers ever because they have instant access to information vital to making all manner of decisions including buying decisions.
Every time a new mobile device is announced with more applications, better cameras, faster access to data/information consumers gain more power. So what is left for a company trying to reach, engage and nurture conversations with them left to do?
When the consumer has all of the answers, they do not need to call a salesperson. As a matter of fact, new data suggest consumers are much more likely to consult a friend via a social media platform long before they reach out the brand they will ultimately purchase from.
Research presented by social media week:
- 74% of shoppers make buying decisions based on social media.
- 80% of consumers are likely to purchase an item based on a friend’s suggestions.
- Without a social media presence, it will be difficult to convince anyone of their credibility.
So what is someone selling anything left to do?
Become like the great leaders throughout history, find your most compelling stories and then put them to work for you? Because a story is the most powerful call to action and its always right there on the tip of our tounge. When trying to reach, engage and call a human to take action use a thoughtful, insightful and compelling story.
Need more convincing? Well, here are a few datapoints to consider.
- Visual stories have super powers
- Because 50% of our brain is dedicated to processing visuals
- 70% of all of our sensory receptors are in our eyes
- Visuals are processed in the brain 60,000 faster than text.
Your stories have power and we are here to show you how to put your stories to work for you.
The Art of Design
Vision is not enough!
Vision without action is merely a dream.
Action without vision just passes time.
With vision and action, you can change the world!
Storytelling Drives Sales
Scientific studies and neuroscience confirm for us the epic power of storytelling to reach and engage people. Because humans are wired to respond to a story, that is why storytelling drives sales. In a research, study students were asked to make a one-minute pitch to their class. Only 1 in 10 of the students told a …