Everyone knows Simon Sinek’s book Start with Why is one of the most popular books, and Ted Talks of all time. However, there is another thought-provoking book written by Dov Seidman, titled How and subtitled “How You Do Anything Means Everything.” I agree with Simon Sinek’s idea of “Start with WHY,” and I think Dov’s […]
At the heart of every brand, leader, and organization lies a deep, layered narrative—one shaped by people, places, and experiences over time. Narrative Archeology is our process of uncovering these hidden stories, decoding the forces that shape them, and transforming them into meaningful strategies for personal and professional growth. We believe that real innovation begins […]