From Story to Strategy Workshop
“The mistake people make is thinking the story is just about marketing. No, the story is the strategy. If you make your story better, you make the strategy better.” — Ben Horowitz
From Story to Strategy: Refining Your Story Refines Your Strategy
Discover the profound impact of a well-crafted story on your strategic success.
Our workshop dismantles the misconception that storytelling is an accessory and reveals how it is the foundation of your strategy.
Join Us on a Transformative Journey
Are you ready to refresh, reframe, and rethink how you understand the narrative of your ideal clients and the brand called YOU?
This experience guides you toward self-discovery, personal growth, and professional success.
What You Will Gain
- Renew Your Beliefs: Reevaluate your core values and beliefs, understand their origins, and align them with your purpose.
- Reframe Your Perspective: See past challenges as stepping stones to growth and harness your wisdom to overcome obstacles.
- Rethink Your Direction: Clarify your goals, discover your true passions, and create a path that resonates with your authentic self.
Course Description
In today’s dynamic business world, compelling stories inspire, engage, and connect. Our 8.5-hour course takes you on a journey from self-discovery to creating powerful business stories that shape your strategies for greater success and impact.
Course Outline
Prerequisite
The Workshop
- 90 minutes of homework before the first session (Values & Character Assessment)
Day 1: The Power of Self-Discovery (60 minutes)
- Mapping your life experiences using the Narrative Lens
- Introduction to the Narrative Lens Process
- Guided exercise to gain clarity about your journey
Day 2: Revealing Your Stories (60 minutes)
- Translating values into personal stories
- Crafting your origin story and understanding your evolution
- Aligning people, places, and experiences with your values
Day 3: Knowing Your Ideal Clients’ Narratives (60 minutes)
- Human-Centered Design Workshop
- Aligning personal stories with business values
- Crafting founder and customer stories
Day 4: Story to Strategy (60 minutes)
- Defining Your Ideal Customer Profile
- Crafting Signature Founder, Customer, Product, and Evolution Stories
- Understanding the aggregate of narratives in decision-making
Day 5: Building a Deliberate Practice (60 minutes)
- Narratives Fuel Your Marketing Flywheel
- Five principles of deliberate practice to follow
Let’s Get Started!
Join Us for a Journey That Lasts a Lifetime
Our 5-hour workshop offers an exclusive opportunity to transform your story into a strategic roadmap for success. Don’t miss out on unlocking your potential.
Register now and embark on a journey of self-discovery, empowerment, and lasting transformation.
Investment
- Private One-To-One: $1,299.00*
- Call for Group Pricing (up to six participants)
Contact Us: For more information or group pricing, please contact us at 520-477-6323