From Story to Strategy - It's Your Story Lab

“The mistake people make is thinking the story is just about marketing. No, the story is the strategy. If you make your story better, you make the strategy better.” — Ben Horowitz

From Story to Strategy: Refining Your Story Refines Your Strategy

Discover the profound impact of a well-crafted story on your strategic success.

Our workshop dismantles the misconception that storytelling is an accessory and reveals how it is the foundation of your strategy.

Join Us on a Transformative Journey

Are you ready to refresh, reframe, and rethink how you understand the narrative of your ideal clients and the brand called YOU?

This experience guides you toward self-discovery, personal growth, and professional success.

What You Will Gain

Renew Your Beliefs: Reevaluate your core values and beliefs, understand their origins, and align them with your purpose.
Reframe Your Perspective: See past challenges as stepping stones to growth and harness your wisdom to overcome obstacles.
Rethink Your Direction: Clarify your goals, discover your true passions, and create a path that resonates with your authentic self.

Course Description

In today’s dynamic business world, compelling stories inspire, engage, and connect. Our 8.5-hour course takes you on a journey from self-discovery to creating powerful business stories that shape your strategies for greater success and impact.

Course Outline

Prerequisite

The Workshop

90 minutes of homework before the first session (Values & Character Assessment)

Day 1: The Power of Self-Discovery (60 minutes)

Mapping your life experiences using the Narrative Lens
Introduction to the Narrative Lens Process
Guided exercise to gain clarity about your journey

Day 2: Revealing Your Stories (60 minutes)

Translating values into personal stories
Crafting your origin story and understanding your evolution
Aligning people, places, and experiences with your values

Day 3: Knowing Your Ideal Clients’ Narratives (60 minutes)

Human-Centered Design Workshop
Aligning personal stories with business values
Crafting founder and customer stories

Day 4: Story to Strategy (60 minutes)

Defining Your Ideal Customer Profile
Crafting Signature Founder, Customer, Product, and Evolution Stories
Understanding the aggregate of narratives in decision-making

Day 5: Building a Deliberate Practice (60 minutes)

Narratives Fuel Your Marketing Flywheel
Five principles of deliberate practice to follow

Let’s Get Started!

Join Us for a Journey That Lasts a Lifetime

Our 5-hour workshop offers an exclusive opportunity to transform your story into a strategic roadmap for success. Don’t miss out on unlocking your potential.

Investment

Private One-To-One: $1,299.00*
Call for Group Pricing (up to six participants)