In the dynamic business world, the ability to craft and understand four essential narratives can make all the difference. The four stories are your Origin Story, Founder Story, Customer Story, and Product Story. Those four stories serve as the building blocks of your business journey. 1. Origin Story: Know Thyself Your Origin Story is where […]
The “From Story to Strategy” process is a powerful approach that can significantly enhance the vision, understanding, clarity, and agility of startup founders and their teams. Let’s explore how this process achieves these critical objectives: 1. Enhanced Vision Narrative Development: The process begins by crafting a compelling narrative or story that outlines the startup’s mission […]
Are you ready to embark on a transformative journey that will refresh, reframe, and rethink the lens through which your ideal clients perceive the brand called YOU? Welcome to the Life Journey Mapping 4-Day Sprint – an exhilarating experience designed to illuminate the path to self-discovery and growth. Why Life Journey Mapping Matters Life journey […]
Dear Executives, Coaches, and Consultants, In the fast-paced business world, pursuing net new revenue has long been the guiding star for many leaders. We’ve witnessed the resounding call of “Damn the Torpedoes, Full Speed Ahead!” echoing through the corridors of corporate strategy. Modern managers declare, “Damn the values, full speed ahead!” Yet, it’s becoming increasingly […]
In the realm of marketing, the art of storytelling is a potent tool that can captivate and engage audiences like never before. However, there’s a hidden gem that can supercharge your storytelling efforts – systems thinking. By adopting a systems thinking approach and viewing your ideal clients through its lenses, you unlock a profound perspective […]