A Story-Driven Approach to Leader & Business Growth
The Greek philosopher Plato changed my marketing perspective with this quote. “Those who tell the stories rule society.” So I became hooked on storytelling. Then I began creating what I thought were great stories and people mostly said, “Meh?” I Read more
Yes, I said servant leadership is the best business growth hack! Growth hacking doesn’t always have to be about behavioral psychology, data, A/B testing, UX, and conversion rate optimization. When you want to reach and engage with people nurturing your Read more
This excerpt is from my conversation with Fred Copesteak, Founder at Brindis and author of Selling Through Partnering Skills. In his book, Fred takes a look at the evolving world of sales. It explores how people can take it to Read more
Emotional Intelligence is a Human Skill. Human skills make companies stronger. It’s not about the toughest boss with the loudest opinion. It’s not even about finding the individual with the most exceptional IQ. It’s about motivating people by first seeking Read more
When leaders understand the neuroscience of effective communications everyone gains. At the core of neuroscience and the brain are how we manage change and decision-making. We pay people to make good decisions and to exercise reason and judgment, that part Read more