When you tell your brand story do you share it high and wide? This video provides you with stories illustrating what can happen when you do not take charge and tell your brand story.  This video provides the thought-provoking commandment, do not allow others to define […]

The power of visual storytelling Make my skin tingle! Move my eyes to open wide! Move me to feel something! Make my heart beat just a little faster! Move me to feel that feeling that says, hey ~ I’ve never seen anything like this before! Make me […]

Why does story work as the most compelling call to action for humans? Well, story is a powerful call to action for humans because humans think, dream and communicate using a story.  We use stories as the building blocks of all of our memories.  The greatest […]

Scientific studies and neuroscience confirm for us the epic power of storytelling to reach and engage people. Because humans are wired to respond to a story, that is why storytelling drives sales. In a research, study students were asked to make a one-minute pitch to their […]