The power of visual storytelling Make my skin tingle! Move my eyes to open wide! Move me to feel something! Make my heart beat just a little faster! Move me to feel that feeling that says, hey ~ I’ve never seen anything like this before! Make me hear those messages coming from my gut, my instincts that […]
Why does story work as the most compelling call to action for humans? Well, story is a powerful call to action for humans because we humans think, dream and communicate using vivid stories. We use stories as the building blocks of all of our memories, desires and communications. Why is the art of telling a story […]
Scientific studies and neuroscience confirm for us the epic power of storytelling to reach and engage people. Because humans are wired to respond to a story, that is why storytelling drives sales. In a research, study students were asked to make a one-minute pitch to their class. Only 1 in 10 of the students told a […]
Signature Story This short visual story is the signature story of the company FedEx. The founder and Chairman of FedEx, Frederick Wallace “Fred” Smith narrates. Mr. Smith’s narration is delivered with a somber cadence befitting his experiences in wartime Viet Nam. He describes how when bullets were not flying overhead, he would observe how military […]