The Greek philosopher Plato changed my marketing perspective with this quote. “Those who tell the stories rule society.” So I became hooked on storytelling. Then I began creating what I thought were great stories and people mostly said, “Meh?” I was confused; could Plato be wrong? Then, I remembered a great quote from a business […]
Why does story work as the most compelling call to action for humans? Well, story is a powerful call to action for humans because we humans think, dream and communicate using vivid stories. We use stories as the building blocks of all of our memories, desires and communications. Why is the art of telling a story […]