The power of visual storytelling Make my skin tingle! Move my eyes to open wide! Move me to feel something! Make my heart beat just a little faster! Move me to feel that feeling that says, hey ~ I’ve never seen anything like this before! Make me hear those messages coming from my gut, my instincts that […]
Why does story work as the most compelling call to action for humans? Well, story is a powerful call to action for humans because we humans think, dream and communicate using vivid stories. We use stories as the building blocks of all of our memories, desires and communications. Why is the art of telling a story […]
Employ design thinking to create insightful, compelling or thought-provoking content that keeps your ideal customer interested and engaged. […]
Vision without action is merely a dream.
Action without vision just passes time.
With vision and action, you can change the world! […]
Scientific studies and neuroscience confirm for us the epic power of storytelling to reach and engage people. Because humans are wired to respond to a story, that is why storytelling drives sales. In a research, study students were asked to make a one-minute pitch to their class. Only 1 in 10 of the students told a […]
Signature Story This short visual story is the signature story of the company FedEx. The founder and Chairman of FedEx, Frederick Wallace “Fred” Smith narrates. Mr. Smith’s narration is delivered with a somber cadence befitting his experiences in wartime Viet Nam. He describes how when bullets were not flying overhead, he would observe how military […]
How Storytelling Works Storytelling works because storytelling has the power to change the biology in humans, in real time. Yep, that’s right, when you hear a frightening story cortisol is released into your bloodstream. The hormone cortisol is released in response to stress. When you hear a relatable and compelling story oxytocin is released into […]
So, you need to know how to implement an effective social selling business plan? Who are you gonna call? Brynne Tillman! Brynne is Best Selling author of The LinkedIn Sales Playbook and Chief Learning Officer of Vengreso a modern sales and marketing knowledge center. Our conversation covers a lot of ground. We talk about the power […]
The Greeks challenged everyone that entered the temple at Delphi to Know Thyself. […]
What does it mean to humanize your brand? […]
I truly enjoyed my conversation with my favorite executive coach, Blair Glaser. Why, because she has always willed solutions into the world that make meaning in the lives of others. The template for our conversation was borrowed from a passage in a book BIG MAGIC written by Elizabeth Gilbert. In Big Magic. She wrote this book to […]
Tracy Goodwin is an Executive Coach – Voice & Presentation Expert, Keynote Speaker, Workshop facilitator and Founder of Captivate the Room. Tracy brings 30 years of experience as an educator, trainer, entrepreneur, facilitator, and speaker. Voice Power I enjoyed interviewing Tracy because I’m truly fascinated with the work she does, and I am sure you will enjoy […]
The Art of Standing Out – How our brand name became our Northstar. Spending time working with my executive coaches helped me find the Northstar in my brand name that was hiding in plain sight. My executive coach simply pointed to what was already there in the acronym for The Art of Standing Out ~TAOSO. […]
Welcome back to The Art of Standing Out for another podcast episode. In this episode Tracy Goodwin Founder of Captivate The Room, interviews me. We discuss my business practice, what I do, who I do it for and how they are changed after acquiring my products and/or services. I am always a bit intimidated when […]