The Art of Design

Everyone is talking about the art of design. The hope is design will keep our ideal customers attention and, keep them interested and engaged.

This short video produced by the Coca Cola Corporation showcases how design thinking can help us create experiences that delight our community of ideal customers.  When we design with our ideal customers top o mind we can consistently deliver content that is insightful, compelling or thought-provoking.   keep us interested and engaged.

How are you using the art of design to support building greater engagement with the community your brand serves?

Take note of how the expressions of surprise, fun, joy and gratitude.

When you are designing content for your community of ideal customers do you design to provide experiences to delight?